An
animated promo video, or an explainer video, takes your business’s concept or
process and breaks it down so that anyone can understand it. It is one of the
most powerful conversion tools available today, increasing sales from between
15-75%, according to TechCrunch.com.
Still, there are so many different types of promo videos that it’s
hard to decide which style is right for you. While both live-action and
animated promo videos can succinctly explain what you do and how you do it,
there are some key benefits to choosing animation. In terms of turnaround time,
flexibility and cost, animated promo videos always win, hands down.
Animated Promo Videos Are Faster
Creating a live-action video is not a smooth process. Scripts must
be written, locations must be chosen and professional actors, designers and
directors must be selected and trained. By the time you are ready to shoot the
raw footage, the preparation alone may have taken almost a year to complete.
Once shooting is complete, it must be edited, which take take as long as 3
months. The total time on a live-action demo video? Between 6 months and a
year. The total time to complete an animated promo video? One month.
Animated Promo Videos Are Flexible
Because live action films take so much time and money to create,
they are very difficult to change. This inability to be flexible is one of the
reasons why many companies use the same outdated tutorial videos. They don’t
have the resources to continually update a live-action demo video that might
take a year to produce.
Animated promo videos are different. Changing them is as simple as
a couple of drawings and a good, short voiceover. You can change and update
them whenever you want, continually keeping your video in line with changing
technology and process. And, even full video changes usually cost less than 30
seconds of a live-action video.
Animated Promo Videos are Economical
Since we don’t have to worry about hiring actors, directors and
filmmakers to create your video, the cost of animated promo videos are significantly
lower than live-action videos. At Tim Goodspeed Demo Videos, our team of
writers and animators are on staff to make sure that you get the best quality
in as little as a few weeks. For only $2,000, you get a guaranteed product that
you will love, with as many rewrites and revisions as you need to get it just
right. That’s only a fraction of what a live-action video would cost you, even
with an experienced crew.
Contact Tim Goodspeed Demo Videos today, and we’ll show you how we
make the fastest, most flexible and most economical animated promo videos in
the business!
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